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For graduate and upper-level undergraduate courses in Marketing Research and Marketing Data Analysis.
Marketing Research: An Applied Orientation, 5e allows students to actually experience the interaction between marketing research and marketing decision-making.
- Sales Rank: #278704 in Books
- Published on: 2006-07-08
- Original language: English
- Number of items: 1
- Dimensions: 11.24" h x 1.59" w x 8.72" l,
- Binding: Hardcover
- 864 pages
Most helpful customer reviews
0 of 0 people found the following review helpful.
Four Stars
By Amazon Customer
good cases very helpful
2 of 2 people found the following review helpful.
KEEP IT FOR THE REST OF YOUR CARREER!
By Viviana Pena
If you want to continue working on Marketing Research this could be the book would like to have permanently in your bookshelf.
It's very complete and provide deep but comprehensive understanding of the subject.
It's not for begineers, you are required to have ceetain knoledge of advanced statistics.
Excellent for gradauates and seniors.
Regards,
Viviana
0 of 0 people found the following review helpful.
Marketing Research Bible
By Thomas
There is nothing more comprehensive in the area of Marketing Research than this book. Well laid out and easy to understand. Buying used might be the best bargain.
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