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The Start-Up J Curve: The Six Steps to Entrepreneurial Success, by Howard Love
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Do you wish you could know what to expect as your start-up grows and changes? Discover a clear roadmap that shows you exactly how to advance your business.
Does your life as an entrepreneur feel too random and unpredictable? Are you struggling to keep up with the constant changes, challenges and decisions? Howard Love has over 35 years of start-up experience, and he shows you the pattern almost all start-up companies share and it's not the one you expect.
As the co-founder of over 15 start-ups and an investor for 50 early stage ventures, Love has learned that start-ups actually unfold in a predictable pattern. In his book, The Start-Up J Curve, Love outlines the six stages of start-up growth, explaining how to avoid pitfalls and the specific steps you can take to ensure success. By anticipating the challenges, founders and investors alike can overcome obstacles and ride the curve to the top.
In The Start-Up J Curve, you'll discover:
- Where you are in the process from start to IPO and what to do next
- How to focus on what's important to save yourself time and money
- How to adapt your original idea into a successful product
- The personal challenges that founders face, and how to handle them.
- How to increase your odds of success, and much, much more!
When you're more aware of the pattern start-ups follow, you're more equipped to capitalize on it. The Start-Up J Curve gives you the tools you need to get through the early challenges and reach the primary value creation that lies beyond.
Love has a brilliant way of mixing real world examples with expert practical advice that results in an easy to follow blueprint for entrepreneurial success. The Start-Up J Curve is the book that millions of entrepreneurs have been waiting for.
- Sales Rank: #265489 in Books
- Brand: Greenleaf Book Group Press
- Published on: 2016-08-30
- Original language: English
- Number of items: 1
- Dimensions: 8.50" h x 1.10" w x 5.80" l, .0 pounds
- Binding: Hardcover
- 288 pages
Features
- Greenleaf Book Group Press
Review
''...This, quite simply, is the most impressive, actionable, and valuable business book I have read in a very long time. It's extraordinary. I read it in a single sitting. I'm ordering copies for my partners and executives….This is a incredibly valuable resource and an invaluable read. Wow!''
--Eric Sinoway, CEO, The Worth Group/Worth Magazine
''The Start-Up J Curve will train you how to get through your early business challenges, and get to the fun terrain that is sustained business growth as soon as possible.''
--Inc. Magazine
''A must read for every entrepreneur. Knowing where your company lies on the J Curve will help you understand where to focus your current resources and help you prepare for the future.''
--Jeff Rayfield, Founder & CEO, 10 Foot Wave
''Howard's book is engaging, thought-provoking, insightful, and easy to read. Founders will relate to the tangible stories and examples. This book is fuel to accelerate up the curve to success.''
--Larry Marcus, Managing Director, Walden Venture Capital, and founding investor in Pandora
''I've been lucky to collaborate with Howard as an investor, advisor and co-founder - he's made me a better entrepreneur, and by reading this book, he'll make you one too.''
--Sam Shank, CEO, Hotel Tonight
''The J Curve is a must-read for any entrepreneur, whether first-time or seasoned! Howard's genius is that he understands and empathizes with the entrepreneurial experience—and how humbling it can be—while also giving insight into and support as to why the challenges are of crucial benefit to the process of building a truly successful company. Entrepreneurs can use Howard's practical insights to better understand the realistic stages to expect in starting a company in a way that is demystifying and empowering, and quite honestly, provides an appreciated element of sanity to the often crazed entrepreneurial experience. Highly recommend!''
--Sara Sutton-Fell, CEO, Flexjobs
''Howard Love is a deeply experienced entrepreneur and early stage investor. This book is a culmination of many years of seeing successes and failures, what works and what doesn't. I highly recommend this book to entrepreneurs who want to make their own unique mistakes, rather than repeating the mistakes of others.''
--Bill Ericson, General Partner Mohr Davidow
''As I begin another ''pivot'' in my own business, I find myself wishing that Howard had written this book years ago...when I began my own entrepreneurial journey. It would have been a tremendous roadmap and guide for the many twists and turns I faced. The J Curve is a must-read for any aspiring entrepreneur, yet I am confident that start-up vets like myself will also find many new insights as well. Howard presents a fresh and spot-on approach to understanding the growth stages, and do's / don't's for each stage, of the entrepreneurial process, all based on his own vast experience starting and backing multiple companies.''
--Mark Divine, founder of SealFit, The Coronado Brewing Company, NavySEALS.com, and NYT Best Selling author of The Way of the SEAL and Unbeatable Mind
''Howard gives you an invaluable framework for understanding where you are with your startup and how to progress to success.''
Pete Flint, Co-Founder of Trulia
About the Author
Howard Love has been starting companies for more than thirty years, even prior to his graduation from Colgate University in 1983. He has founded or co-founded over fifteen companies and invested in over fifty early stage start-ups. He has led several of these companies himself as well as advising many others. He has served on numerous public and private company boards and is currently on the boards of directors of FlexJobs, Dealbase, HotelTonight, 10 Foot Wave, and Knowingly. Mr. Love also owns and operates LoveToKnow, a digital media publisher that he started in 2004. LoveToKnow's primary media properties are LoveToKnow.com, YourDictionary.com, Trails.com and GolfLink.com. He has lived in Silicon Valley for the past twenty-five years with his wife, Harriet, and three children. For more information, visit howardlove.com.
Most helpful customer reviews
4 of 4 people found the following review helpful.
from valuable content to how easy it was to read author's great insights of the ...
By A. Smetana
I was very impressed with the book, from valuable content to how easy it was to read author's great insights of the start up evolution though the J curve. It really maps out well the steps that every Entrepreneur should know and understand to navigate the process of starting up and growing the business.
What I really appreciated about the book, is that author openly describes his experiences, struggles and victories as an entrepreneur and also gives advice from prospective of an angel investor. That gave me a better understanding of what each party in this eco-system needs and what each one gets out of the J curve steps. I wish I had this book to guide me when I embarked on launching my Interior Design business in 2008, as I didn't know there was a predictable pattern that all business go through and that I'm not an odd ball struggling thought the J curve.
Just to name few highlight areas of many; from understanding many types of personality and mix of strength and weaknesses that can be successful in starting / growing the business (even though popular media and articles list only certain mix of traits as desirable and required). Then the morph phase where he has highlighted that even most successful entrepreneurs didn't nail their business right away and had to significantly change the direction to get it right. Then it was great to understand clear outline of the distinction between "missionary" and "mercenary" types of CEO and founders since there is so much glorifying in media going on about mercenary types who are ruthlessly making money while sometimes not considering to leave this World as a better place (though that is changing with the new generations). I was always feeling that is a less desirable route in growing the business.
Overall, this book is so full of great advice that is easy to follow, and I know I will be going back to it to re-read it, as it is hard to find a good, and honest start up guidance that is easy to digest, and make sense of when you going through the steps of J curve.
3 of 3 people found the following review helpful.
The Start-up J Curve nails it!
By Yared A.
I highly recommend this book for both first time and seasoned entrepreneurs. For first timers, it is an essential playbook that will save you considerable time and effort so you focus on the right activities. For seasoned entrepreneurs, it serves as a critical reminder that there are no short cuts before you scale even if you have done it before.
I cut my teeth on my first start up venture and reading each step of the J-Curve was like a lesson review of my start up journey. To a degree, I would say that I wish I read this book prior, but there is also something about the experience of going through the peaks and valleys of building a start up business that makes me appreciate The Startup J-Curve that much more.
While there are many “how to” books out there, few can directly connect the process of launching a start up with rich, personal accounts of what to do when things do not go accordingly as Love does. In many aspects, The Startup J-Curve feels autobiographical. Love takes you on his journey as a serial entrepreneur and is paying it forward by sharing a repeatable method for entrepreneurial success.
2 of 2 people found the following review helpful.
Must-Read for Entrepreneurs!
By Amazon Customer
The Start-Up J Curve should be a must-read for anyone who is thinking about starting a small business, as well as long time entrepreneurs who are focused on innovation and continued growth. I started my small business in 2003, and really wish this book had been available at that point.
Reading this book helped me understand why certain things happened as my business evolved and I see now (as a result of this book) some things that could have been done differently that would have had a positive impact.
Even though I have now been in business for more than a decade, I feel like the information I learned from reading this book will help me and my company continue to grow and become more successful moving forward. And, it was great to see that my company is not the only one that ended up pretty far away from its original business plan - and that there is a good reason why that happens.
It is wonderful to have access to expert advice from someone like Howard Love, as his perspective is really unique. He has had the experience of working through the start up process for his own companies, as well as in the position of being an investor. He is able to provide insights that someone who hadn’t seen all sizes of the startup process – and what happens afterwards – would not be able to do.
I highly recommend this book to anyone who wants to learn more about entrepreneurship. It would be ideal to read it before starting your business, then re-reading it or referring back to it along the way, particularly when you are feeling frustrated with how things or going or experiencing a decline or growing pains.
I know time is always a concern for busy small business owners, but the time you spend reading this book is definitely time well spent. I suggest considering it professional development/training. It is an easy read. It is written in a very conversational tone so it goes quickly and is easy to understood. I read it from cover to cover in about 4 hours on an airplane.
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